The future of comedy is in your hands

Remember the good old days? The hazy, sepia-toned era when a comedian's big break often involved a phone call, a TV executive, and a slow, steady climb up the conventional ladder?

Conventional wisdom said you spent eight or nine years on the circuit. You’d sign with an agent. And then they’d unlock doors to television, which would lead to touring and yet more telly. Greats such as Lee Mack, Sarah Millican, Micky Flanagan, Harry Hill and many more took such a path (or at least there or thereabouts).

But that was then and this is now. Comedians today aren’t waiting for that phone to ring. In many instances, they’re taking that phone and using it as a camera with which to share gig clips, character pieces or using the mic to record a podcast. Heck, who uses a phone to make phone call these days?!

At Always Be Comedy, we've always championed raw talent and the DIY spirit. We've seen countless acts hone their craft on our stage, building a loyal following gig by gig. But what's truly inspiring to witness now is the incredible ingenuity and entrepreneurial drive of comedians who are carving out their own paths to success, completely bypassing the gatekeepers of yesteryear.

This realization has been particularly hammered home by a fantastic run of recent guests on the Always Be Comedy podcast, including the brilliant Rachel Fairburn – a true pioneer when it comes to podcasting (All Killer No Filler) and utilising it to boost the comedy career. Listening to Rachel and other guests talk about their journeys, it's clear there's a new blueprint for success – one where self-reliance and creative control are paramount. You’re not waiting for the “industry” to give you the green light. You’re holding your own green light (this is getting perilously close to David Brent’s motivational talk: “It’s about feeding the soul, yeah?”).

Take Fin Taylor, for instance. Fin's fiercely intelligent and often provocative comedy has found a massive audience, not by waiting for a panel show slot, but by building a formidable touring presence and consistently putting out fantastic specials. Add the irresistible one-two of Fin Vs The Internet and Fin Vs History and Fin truly is a master of his own destiny, and his success is a testament to the power of a unique voice, a relentless work ethic and taking a flamethrower to the conventional “industry” path. Fin has become a one-person industry.

Then there's the phenomenal Joanne McNally. Joanne has become a sensation, again, through sheer force of will and a unique connection with her audience. Her podcasts are appointment listening, and her live shows are sell-out events. She's built an empire, not by adhering to old industry norms, but by being authentically herself and finding direct ways to reach her fans.

And let's not forget the OG "make it happen" comedian, Paul Smith. We’ve never met Paul, but have long respected him from a far: Paul's journey is a masterclass in independent success. From his early days honing his craft in small clubs to becoming a massive arena touring act, he's done it all on his own terms. He's built a loyal, enormous fanbase through relentless touring and a savvy understanding of social media and direct audience engagement. He's the ultimate example of building an audience from the ground up, proving that you don't need a TV deal to be a superstar.

We also have to shout out the incredible Aurie Styla, who was with us last Friday. Aurie is another brilliant example of a comedian who has taken the reins of his career. From creating his own viral content to building a strong online presence and selling out tours, he's shown that talent, coupled with an understanding of modern media, can lead to incredible things.

And these are just a few names! There are countless others – podcasters, YouTubers, independent filmmakers and self-publishing authors (Apple+ hit Silo, for example, is based on a self-published book by Hugh Howey) – all demonstrating that the power now lies with the creator. They're launching their own podcasts, creating their own online specials, and building direct relationships with their fans. They're not waiting for a commission; they're commissioning themselves.

The landscape of comedy has shifted dramatically, and for the better. It's a more democratic, exciting, and ultimately, more authentic space. No longer are comedians reliant on the whims of a handful of industry gatekeepers. Now, with a microphone, a laptop, and a healthy dose of grit, anyone with talent and a vision can truly make it happen.

OK, fellow parents, it’s perhaps not ideal that the moral of this story is, essentially: “Kids – it’s vital you spend lots more time on your phones: it could lead to breakthrough success.”

Nevertheless! To all the aspiring comedians out there, take heed from Fin, Joanne, Paul, Aurie, and many more: stop waiting for the phone to ring. Pick it up, and start calling the shots yourself.

The future of comedy is in your hands.